Austin (Tex.)El Paso (Tex.)San Antonio (Tex.)Los Angeles (Calif.)New York (N.Y.)Longhorn Radio Network (creator)Díaz, Alma (host)Villarreal, José Antonio (interviewee)Alvarez, Nelly (interviewee)McKinnon, Mike (interviewee)11/6/1981"A esta hora conversamos", a radio program produced by the Longhorn Radio Network, includes interviews, music, and informational programs related to the Mexican American community and their concerns. Program summary: Alma Diaz interviews Jose Villerial, Production Director for Checking it Out, along with reporters Nelly Alvarez and Mike McKinnon on their upcoming television program "Checking it Out". Diaz first interview Villareal separately about the show's purpose. Villareal discusses how the show is focused on a Hispanic orientated audience but are also trying to appeal to a wide audience by covering general topics. The show is also aimed at the teenage and early adult age demographics and Villareal talks about the need for more programming aimed at a younger Latino audience. Next, Diaz discusses topics that the show covers with Alvarez and McKinnon, two reporters with the show. McKinnon discusses their coverage of farm workers and a piece on gangs that he believes will help young Latinos address problems and choices in their lives. Alvarez then discusses their coverage of Latino news in general and how her approach as a Latina makes communication easier. Alvarez and McKinnon both discuss their coverage of the history of Zoot Suits and their approach by Universal to use the segment to introduce audiences to Zoot Suits for the upcoming Zoot Suit movie. They next discuss their difficulties with remaining objective covering Latino news. Villareal joins Alvarez and McKinnon to discuss the failures of major networks to cover Latino life and general portrayal of Latinos in media. Alvarez discusses how she wants "Checking it Out" to show younger audiences heroes within their own community as major networks portray a majority of Anglo heroes. Villareal discusses how Latinos are used as window dressing in media and the issue of tokenism and stereotyping. They next discuss the affects that media portrayals have on the Latino community. Alvarez talks about the media's negative affect on body image with young Latinas. Alvarez and McKinnon next discuss what they believe their roles are in the news business with Villareal discussing his goals for the impact of "Checking it out". Broadcast date: 1981-11-06.utblac:cc48745b-b25e-4823-8bca-dd5555d92968Englishhttp://rightsstatements.org/vocab/InC/1.0/Mexican American Programs of the Longhorn Radio Network25 minutes, 35 secondsLatinos and mass media (United States)Latinos en los medios de comunicación masiva (Estados Unidos)Latinos (United States)--Press coverageJournalism--Social aspectsMass media and ethnic relationsMedios de comunicación masiva y relaciones étnicasChecking it outsound recordingsgrabaciones sonorasradio programsprogramas de radioAudio